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Avery Products files lawsuit against counterfeiters

The company was able to identify alleged counterfeit products after receiving consumer complaints online.

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By: Steve Katz

Associate Editor, Label & Narrow Web

Avery Products Corporation, a division of CCL Industries based in Brea, CA, USA, is taking legal action against sellers of alleged counterfeit Avery labels in the United States by filing a lawsuit (Case # CV 17 889577). The move is part of Avery’s effort to protect consumers from substandard merchandise and ensure the reputation of its brand. 

“We simply will not tolerate such activity,” says Jim Sellors, president of Avery North America. “Our goal is to let consumers know that when they purchase Avery labels, they’re getting the outstanding product quality to which they have become accustomed.”

The company was able to identify the alleged counterfeit Avery products after receiving consumer complaints about defective labels purchased online. The products came boxed in what appeared to be Avery packaging, but didn’t perform like genuine Avery labels.

“Avery has dedicated more than 50 years to the research and development of the highest-quality labels for use in desktop printers available in the world,” said Allison Phillips, Vice President and General Manager Printable Media, Avery North America. “Our company spends millions of dollars developing matched software, jam-free quality and perfect printability, while engineering substrates and adhesives to make sure our consumers and trade customers receive only the best.”

Consumers who suspect they might have purchased counterfeit Avery products are asked to contact the Avery Consumer Care Center at (800) 462-8379. Counterfeit products may be returned to Avery and once verified will be immediately replaced free of charge.

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